The program equips students with the knowledge and skills required for working in many media organizations with different apparatuses used in mass communication. Students may acquire problem-solving, interviewing, investigative and reporting skills, in addition to an analytical approach to issues and trends, research aptitude, and networking skills. The course helps students learn about the underlying principles of mass communication, and study about the recent emerging trends and issues of media, current technological trends and innovations in journalism. Graduands get an exposure to various dimensions of print, electronics, and new-age media, and numerous technologies involved in mass communication such as computer applications, and software and hardware applied in print, radio, TV, and internet. Students develop competency in conceptualization, creativity, designing, and strategies in high-quality media content for TV, radio, films, and various digital platforms like social media. Since, this degree program helps in refining skills to gather, interpret, transmit, and deliver information to a large audience, one’s career is more revamped in non-metro cities and small towns due to the exceptional emergence of regional media, and the proliferation of new media businesses and formats.
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